Communications Director - Colorado
| Location: | Colorado |
| Category: | Communications |
| Summary: | The Communications Director is a senior member of the Colorado WINS managing team. The Communications Director develops and implements the organization's public relations campaigns, including advising and supporting organizing and membership development goals, political & legislative actions, negotiations and other activities. This position reports directly to the Deputy Director of Colorado WINS, and works in coordination with the senior staff. |
| Description: | Overview: • Develop, plan, and lead communications strategies and calendars for member education, organizing, political, legislative, negotiation and other campaigns. • Frame messages and develop materials for effective communication with the news media, the general public, state employees, and other working people and allies. Day-to-Day Tasks: • Write leaflets, direct mail, website and e-advocacy content, news releases, fact sheets, op-eds, talking points, letters to the editor, speeches, paid ads, and other materials. • Develop and execute proactive earned media outreach, planning and organizing media events, and preparing workers and other allies to talk with the news media. • Write and oversee the content for the organization’s website with the aim of increasing traffic to the site and reinforcing our key values and principles. • Train leaders and activists to be spokespeople for the organization. • Maintain ongoing relationships with traditional and new media outlets, including local, ethnic and alternative media. • Work in coordination with senior staff and lead organizers to advise and support member education, organizing, negotiation, political & legislative campaigns. • Monitor media coverage of state government issues and other union activities in Colorado; maintain media file, make recommendations on ways to improve media coverage. • Maintain database and archive of organization literature. • Interact and coordinate with respective international unions on state and national campaign communication strategies and materials. |
| Qualifications: | • Five or more years of experience in media relations, public affairs or campaign communications. Previous experience with the labor movement or other advocacy groups preferred. • Demonstrated experience in performing pro-active media outreach; maintaining good working relationships with journalists and generating positive media coverage. • Excellent writing, verbal and analytical communications skills. • Working knowledge of electronic and/or print media systems; knowledge of advertising techniques preferred. • Familiarity with all aspects of literature production process, including design and layout required. • Familiarity with organizing, political and negotiation strategies preferred. • Knowledge of website maintenance and e-mail communications necessary. • Ability to work independently under limited direction and balance conflicting demands. • Willingness to work long and irregular hours often: including evenings, weekends and holidays. • Ability to work under tight deadlines and carry out multiple ongoing campaigns. |
| Compensation: | Salary commensurate with experience in addition to a competitive benefits package. |
| Submit To: | Linda Wheeler |
| Address: | linda.wheeler@seiu.org |
Service Employees International Union
Change to Win Federation USA
Canadian Labour Congress
1800 Massachusetts Avenue NW
Washington, DC 20036
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Service Employees International Union
Change to Win Federation USA | Canadian Labour Congress
1800 Massachusetts Avenue NW, Washington, DC 20036
© SEIU | Privacy Policy