Last Friday, the SEIU California State Council launched an advertising campaign calling upon California legislators to work together and stop extreme cuts in the state's budget.
These cuts would negatively impact millions of Californians, including 30,000 children, who are losing their healthcare coverage in July and over a million seniors, who are having their basic income and services they need to live at home cut again should the cuts take effect in July. Watch the tv ad below:
This campaign comes just one month before California legislators' June 15 deadline for adopting a state budget. Airing in five media markets and targeted broadcast stations, the ad is expected to reach over 2.6 million households. The "Stand Up for California" ad campaign will also include radio, print and outdoor advertising in targeted markets across California.
"Though we live in different parts of the state and do different kinds of work -- from janitorial services to home care to university education -- SEIU California's 700,000 workers are first and foremost men and women, moms and dads, who are concerned about what another $13 billion in cuts will mean for the safety of our families and our communities," Executive Director David Kieffer said of the ads.
