As the health care reform debate heats up, doctors are joining the fight on behalf of their patients. Monday, doctors' groups representing more than 500,000 physicians nationwide, including the SEIU Healthcare's Committee of Interns and Residents, Doctors Council and National Doctors Alliance, convened in Washington, DC to announce their new ad campaign.

In an unprecedented joint endeavor, representatives from a variety of prominent doctors' groups came together to create an ad that will run in the print and online editions of Roll Call this week. This ad is just another way in which SEIU doctors have voiced their strong support for health care reform.

"Doctors have a real stake in this effort," said Dr. L. Toni Lewis, President of the Committee of Interns and Residents/SEIU Healthcare. "We have put off reform in the past, only to see even more patients unable to afford the care we prescribe, even more of our judgments overruled by insurance companies, and even fewer investments in primary care, prevention, health IT, and developing the physician workforce of tomorrow. Now is the time for dramatic change to improve the welfare of our communities and the financial health of our hospitals."

In addition to the SEIU groups mentioned above, the ad also features endorsements by the American Academy of Family Physicians, the American Academy of Pediatrics, the American College of Obstetricians and Gynecologists, the American College of Physicians, the American College of Surgeons, the American Medical Association, the American Medical Student Association, the American Osteopathic Association, Doctors for America, the National Medical Association and the National Physicians Alliance.

In his 50 minute address to the American Medical Association today at the group's annual convention in Chicago, President Obama reiterated his strong support for a truly national public health insurance plan, calling the current state of the nation's health care system a "ticking time bomb." Obama declared health care reform an urgent priority, saying "If we fail to act, premiums will climb higher, benefits will erode further, and the rolls of uninsured will swell to include millions more Americans."

As President Obama made his case for a health care system overhaul, he touched on several ways to cut costs we had yet to hear him address within a single public speech: he promoted preventative care instead of disease management and advocated for health IT (specifically, switching from paper to electronic health records). He urged examining inefficiencies in the Medicare program and introducing competitive bidding into the Medicare Advantage program, as well as exchanging doctors' current fee-for-service based pay system for a more outcomes-based system.

Prior to President Obama's AMA address today, doctors and physicians-in-training put out a statement in support of the creation of a public health insurance option signed by eight organizations: CIR/SEIU Healthcare, the Doctors Council, AAFP, AMSA, Doctors for America, NPA and SNMA. The groups--whose members combined represent 215,000 physicians and physicians-in-training--also hosted a conference call with key reporters to express their support for President Obama's goals for healthcare reform. "We believe we need a truly robust, quality public health insurance option," said Dr. L. Toni Lewis, President of CIR/SEIU Healthcare (CIR). "Quality is something I really want to stress here, meaning: our patients would have a public option that provides them with the care they need."

"The thousands of devastating stories of Americans unable to get care can make it feel impossible to practice medicine some days," says NPA President Dr. Valerie Arkoosh. "But these stories also serve to remind us every day of our ethical duties to put our patients' care ahead of insurance companies. Competition provides us with choice and makes our market better--and a strong, national health insurance option would do the same."

"I need your help, doctors"
President Obama told attendees of the AMA conference today that no reform effort could be successful without the buy-in of the nation's doctors, declaring at one point, "The public option is not your enemy, it is your friend." The President also labeled those who call his plan "socialized medicine" naysayers and fear mongers, reassuring his audience that those who claim he is trying to bring about government-run health care are "not telling the truth."

Dr. Nikhil Wagle, cofounder of Doctors of America, says the number one priority for doctors in fixing our broken healthcare system is doing what's best for patients--and this includes the choice to keep the insurance they have or sign up for a robust, public healthcare option. "As doctors, we see the effect of our broken healthcare system and what happens when our patients are denied the care they need," said Dr. Wagle. "It's the real experience with doctors and patients that must be what guides us in this effort towards healthcare reform."

"To say it as plainly as I can, health care reform is the single most important thing we can do for America's long-term fiscal health. That is a fact," said President Obama. Read the transcript of his entire speech here.

Other notable parts of Obama's June 15 speech to the AMA after the break.

A coalition of 8 organizations representing over 200,000 physicians and physicians-in-training, including SEIU's Committee of Interns and Residents (CIR) and Doctors Council, issued a statement this morning in support of achieving health care reform this year, including the creation of a robust, high-quality public health insurance option. According to the release, "All doctors need to work together to solve our health care crisis. Part of this solution should be the inclusion of a high-quality public health insurance option that competes fairly with private plans." Read the whole statement.

The coalition members are the Committee of Interns and Residents/SEIU Healthcare, Doctors Council/SEIU Healthcare, American Academy of Family Physicians, American Medical Student Association, Doctors for America, National Physicians Alliance and the Student National Medical Association. The coalition--which combined represents 215,000 physicians and physicians-in-training--is hosting a conference call with key reporters today to express their support for President Obama's goals for healthcare reform. Stay tuned for details from the call later this afternoon.