This morning SEIU unveiled online advertising to promote the New York Times' recent support of the early passage of the Employee Free Choice Act. The ads are running on the websites of The Hill, Roll Call, Politico, the Washington Post, and progressive blogs (see the ad on the right).

In late December 2008, the New York Times editorialized about unions and the Obama Administration's commitment to labor. The paper gave a full-throated endorsement of the Employee Free Choice Act and why it is such an important part of an economic recovery program.

The Times wrote of the Employee Free Choice Act:

The measure is vital legislation and should not be postponed. By giving employees a bigger say in compensation issues, unions also help to establish corporate norms, the absence of which has contributed to unjustifiable disparities between executive pay and rank-and-file pay. There is a strong argument that the slack labor market of a recession actually makes unions all the more important.

SEIU's online ads invite viewers to join the campaign for the Employee Free Choice Act.