SEIU joined with Families USA, American Cancer Society Cancer Action Network (ACS CAN) and Pharmaceutical Research and Manufacturers of America (PhRMA) this week to launch a $10 million ad campaign to applaud Members of Congress for voting to expand and strengthen the Children's Health Insurance Program (CHIP). This program will ensure that over 11 million lower income children, many of whose parents have lost their employer-provided health care coverage through layoffs and cutbacks, will be able to receive doctor check-ups, dentist visits, and preventive care.

The TV ads will run on local cable television stations including Comedy Central, CNN, FOX and MSNBC; specifically targeting 34 senators over a three week period and 49 congressmen for two weeks.

Watch it here: