Today Ya Es Hora, a coalition of Spanish-language media and Latino organizations, briefed national media at the National Press Club on the third phase of its historic civic engagement campaign to supplement Census Bureau efforts to reach the traditionally hard-to-count Latino community. This campaign, HAGASE CONTAR! (It's Time, Make Yourself Count!), will seek to inform and motivate the nearly 50 million U.S. Latinos to fully participate in the 2010 Census through a media and education grassroots campaign to mobilize hundreds of local organizations on the ground and push out effective public service messages.
Historically, the U.S. Census Bureau has had a poor track record of accurately counting the second-largest U.S. population group--the rapidly growing Latino community. In 2000, the Census undercounted Latinos by about three percent, which is roughly one million people. The expanding economic crisis and large number of foreclosures has increased the risk that tens of millions of residents will be missed in the Census--ensuring a full count of the Latino population will require a comprehensive, community-based effort.
"It is our responsibility to ensure that everyone is counted in the 2010 Census and that immigrants continue to play a central role in shaping the political future of this country," said SEIU Executive Vice President Eliseo Medina of this phase of the coalition's work. To learn more, visit www.naleo.org.