5:13 PM Eastern - Tuesday, May 26, 2009

Joe the Plumber, now Jane the Patient?

It didn't take long, did it?

First, it was Rick Scott's Conservatives for Patients' Rights-which was essentially a front group for, um, Rick Scott. Now we've got Patients United Now (PUN), a front group of Americans for Prosperity (reminder: sponsor of the Joe the Plumber tour and world-class climate change deniers). Seems you can't have too many groups crying "CANADA!" in a crowded cable market.

This latest attack is lifted straight off a messaging memo by Republican strategist Frank Luntz, whose talking points aim to undermine health care reform in three simple steps: scare, conflate and confuse the American public. The ad's format is similar to a series of Rick Scott ads from earlier this month (guess they're low on creativity in the Grand Old Party), paring up health care stories with misleading claims about reforming the system.

Below is excerpted text from this latest attack ad on health care:

Shona Holmes: I am here today because I was able to travel to the U.S. where I received world-class treatment. Government healthcare isn't the answer and it sure isn't free.

Announcer: Now Washington wants to bring Canadian-style healthcare to the U.S., but government should never come in between your family and your doctor. Learn more at patientsunitednow.com.

Shona Holmes: My advice to Americans - as patients, it's your care. Don't give up your rights.

Here's what we already know: health care reform will look nothing like Canada. Nowhere in the ad does PUN even try to explain how health care reform would "bring Canadian-style healthcare to the U.S." That's because, in the words of Rachel Maddow, it's complete bull-puckey.

We've got to fight back. The 60-second ad starts on tomorrow, May 27 and runs through June 2. It will run in at least nine key states, including Montana, and will also air on May 31st on the Sunday morning talk shows.

This blatantly misleading ad has no business airing on television. Join us in fighting back - sign the petition to stop the swift-boating of health care reform on television.

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