| Location: | Washington, DC |
| Category: | Communications |
| Summary: | This position is responsible for the development and implementation of media outreach strategies designed to enhance SEIU's and the labor movement's image and visibility and support the union's organizing, political action, bargaining, and other activities. |
| Apply By: | August 10, 2009 |
| Description: | - Assists in the development of strategies to improve the public image and visibility of the labor movement and SEIU using a full range of media.
- Implements media strategies and events based on natural and created news opportunities.
- Initiates contact with and respond to inquiries from print, radio, and television journalists; pitch story ideas and provide information to generate positive media coverage.
- Writes news advisories, news releases, background pieces, fact sheets, and other press kit materials.
- Prepares talking points and briefings for union officers and other union spokespersons; work to ensure consistent message delivery.
- Assists in the development of paid media campaigns, including writing copy for advertisements and coordinating the production and placement of print and electronic ads.
- Writes and places op-eds, letters to the editor; write copy for flyers, newsletters, speeches, and materials produced in conjunction with media events.
- Provides media support for campaigns working with local unions, the campaign communications specialist and field staff as necessary.
- Maintains national and local press lists; works to establish ongoing relationships with journalists.
- Monitors media coverage, maintain clipping files, make recommendations on ways to improve media coverage.
- Provides support for International officers attending media events; may accompany officers on travel.
- Makes recommendations to improve media capacity of local unions, and conduct media trainings for union leaders and activists.
- Performs other duties as required to support the department and its mission.
|
| Qualifications: | Graduation from an accredited four-year college or university with course work in labor relations, communications, political science, or liberal arts, and up to 2 years of work in media relations, public affairs, or campaign communications, or a combination of education and experience that would provide for the following knowledge, skills and abilities:
- Knowledge of union organizing and other associated campaigns.
- Knowledge of campaign communications strategies and media relations.
- Knowledge of electronic and print media systems.
- Knowledge of advertising techniques.
- Ability to perform pro-active media outreach, maintain good working relationships with journalists, and generate positive media coverage.
- Ability to communicate effectively, both orally and in writing. Excellent writing skills required.
- Ability to handle multiple “priority” projects simultaneously and meet established deadlines.
- Ability to work effectively with elected leaders and staff in complex and sometime political situations.
- Ability to work effectively with members, unorganized workers, the media, and community allies.
- Ability to learn and develop new skills.
- Skill in the use of personal computers, Internet research ,media tools, and Powerpoint.
|
| Submission Instructions: | Submit a cover letter expressing your interest in working for SEIU and a resume to Communicationsjobs@seiu.org. Apply by: August 10, 2009. |
RSS FEEDS