Finally, Wal-Mart is doing the right thing by distancing itself from Glenn Beck and his hateful rhetoric. Yesterday, Wal-Mart and 7 other advertisers confirmed they were pulling their support from Glenn Beck's show.
That brings the number of advertisers who've decided to stop financing Beck's rhetoric of fear-mongering paranoia in the last two weeks to a grand total of 20. The straw that broke the camel's back? When Beck declared that President Obama is "a racist" who harbors a "deep-seated hatred for white people" on July 28.
Watch Media Matters' collection of "Glenn Beck Moments" for a quick recap of Glenn Beck's inflammatory, televised hate.
ColorofChange.org has been at the forefront of those leading the call to boycott Beck and Fox News. From their press release:
Twenty companies have pulled their ads from Beck's show in just the last two weeks. The moves come after the Fox News host called President Obama a "racist" who "has a deep-seated hatred for white people" during an appearance on Fox & Friends. Previous companies who pulled their ads include ConAgra, GEICO, Lawyers.com, Men's Wearhouse, Procter & Gamble, Progressive Insurance, RadioShack, Roche, SC Johnson, Sanofi-Aventis, Sargento, and State Farm Insurance.
"We are heartened to see so many corporate citizens step up in support of our campaign against Glenn Beck," said James Rucker, executive director of ColorOfChange.org. "Their action sends a clear a message to Glenn Beck: Broadcasters shouldn't abuse the privilege they enjoy by spewing dangerous and racially charged hate language over the air. No matter their political affiliation, hate language doesn't belong in our national dialogue."
More than 14,000 people (and counting) have written Wal-Mart demanding an end to their support of Glenn Beck. However....it appears like the move by Wal-Mart could accurately be categorized as "baby steps." While Wal-Mart may have pulled its ad dollars from the Glenn Beck Program, the retail giant still advertises on his parent station. We need to keep the pressure on Wal-Mart to commit to keeping the airwaves free from offensive hate-mongering.
What you can do to help right now, via WakeUpWalmart.com:
« Write Wal-Mart and demand they pull all ads from Fox until Glenn Beck apologizes for his absurd remarks about President Obama.
« Make sure your friends and family know where Walmart's ad dollars are really going.