SEIU ULTCW’s full-time Online Organizing Specialist is based in Los Angeles, CA and works as part of a Public Affairs team to use web-based resources as a strategic organizational communications tool to support our political, organizing, contract negotiation, community engagement and legislative goals.

Regularly update, maintain and improve ULTCW’s main website and periodic campaign websites. This includes:

• Managing ULTCW website content and directs placement on the website


• Developing and designing new campaign websites as needed


• Posting new content on a daily basis to maintain an evolving high profile web presence for our union


• Integrating social networking and person to person elements to engage our members online


• Writing content for the web as needed


• Continually improving and enhancing site templates within web-based content management system (CMS)


• Tracking web statistics and preparing periodic reports; analyzing data and implementing site changes to improve user experience


• Redesigning websites utilizing best practices


• Opening and routing to appropriate staff emails coming into general organizational accounts


• Monitoring ULTCW and web/online communications trends


• Assisting in creating a seamless content flow between ULTCW’s print publications and websites.

Email marketing: plan, develop and launch targeted and effective email marketing campaigns. This involves:

• Developing tools for keeping members informed of new site content and new developments


• Developing creative strategies to grow our list of member emails


• Managing data within web-based messaging and advocacy center (Convio), including imports, exports, data structure functions


• Developing and coordinating online advocacy campaigns with a team, utilizing social networking sites and search engine marketing


• Initiating advocacy emails, tracking and analyzing their effectiveness

Other duties as assigned, which may include:

• training members to help bridge the digital divide. Trainings may focus on web fundamentals and trends and writing for the web, including blogging.


• Working with vendors as needed

SEIU ULTCW currently represents more than 172,000 long-term care and nursing home employees in ten counties around the state of California. We are a growing progressive organization and need to strengthen our community, bargaining and political voice in the state of California by going beyond traditional, overwrought, and extremely basic methods to best serve our members and win for their families.

For more information (and to see how sorely this position needs to be filled), visit www.seiu-ULTCW.org.

SEIU ULTCW is an affirmative action employer. Women and people of color are strongly encouraged to apply.

• At least 2 years experience in web design
• Advanced knowledge of HTML, familiarity with JavaScript, CSS, Flash, Dreamweaver
• Experience with Convio/GetActive or a comparable email marketing tool
• Experience with site redesign
• Able to manage hosting control panel and register/maintain domain names
• Experience creating and delivering multimedia content (short digital film esp.)
• Excellent writing and design skills
• Team player who’s comfortable in a shared work environment
• Ability to work well with a team under the pressure of tight deadlines
• A commitment to social and economic justice
• Prior union or non-profit organization experience
• Proficiency in Spanish, Chinese, or Armenian a plus
• Knowledge of progressive California and/or Long Term Care/Healthcare internet communities

Generous salary and benefits commensurate with experience

Send resume to Wyatt.Closs@seiu.org