10:45 AM Eastern - Wednesday, October 27, 2010

Recent polling shows Latino voter interest is up

GOTV_INDIANA_07.jpgIf that Pew Hispanic poll from August is still driving your analysis of the Latino vote, you might want to get up to speed: Latino Decisions' latest tracking poll, released yesterday, shows that the number of Latino registered voters who say they are "almost certain" to show up at the polls is now 75.1% -- a full 10% higher than it was four weeks ago, according to previous Latino Decisions research.

...and $5.4 million is going toward making sure it keeps climbing. Last week, a number of national and local organizations highlighted their efforts to turn out the immigrant and Latino vote. Democracia USA, the Campaign for Community Change and the We Are America Alliance, among others, combined forces to announce a $5.4 million nationwide effort. They are targeting over a million Latino, Asian and immigrant voters in twenty-three states. As Rudy Lopez of the Campaign for Community Change said,

"Latinos and immigrants represent the fastest growing segment of the voting population. In 2006 and 2008, there were record turnouts amongst these populations. We have no reason to believe we won't beat expectations again this year."

One in ten registered voters is a "New American," according to an Immigration Policy Center report released last week.

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