Contact:
Beau Boughamer, beau.boughamer@seiu.org, 202-765-9143

Issued September 30, 2016

Dangerous Trump, Heck education records linked in new television ad aimed at Latinos in Nevada

SEIU/iAmerica Action’s $1 million Senate race ad campaign picks up with first TV spot, complemented by ra

LAS VEGAS — When it comes to education, Donald Trump and Joe Heck are downright dangerous for Latinos in Nevada who are trying to get ahead. A new television ad ties together Heck, the Republican candidate for Senate, and Trump, who wants to shut down the Department of Education.

The Spanish-language television spot, which begins running today in the Las Vegas and Reno markets, is the first Silver State TV ad from SEIU/iAmerica Action this fall. It is being complemented in both markets by a radio ad on the same topic: education. The Service Employees International Union (SEIU), standing with Latino workers and families, says the spots are part of a $1 million television and radio campaign that will continue into October.

The Senate race is tight and is a presidential battleground state — and SEIU/iAmerica Action and partners are on the ground and on the airwaves to tip the balance for Catherine Cortez Masto and Hillary Clinton.

“The TV ad shows a trash can, and that’s exactly where Donald Trump’s and Joe Heck’s ideas on education belong: the garbage,” said Rocio Sáenz, an international executive vice president at SEIU.

(Click here to watch the ad, “Heck y Trump: Politicas Peligrosas.”)

“Joe Heck votó en Washington para recortar las becas Pell, una ayuda esencial para 35,000 estudiantes universitarios. Se opuso a un plan para incrementar el financiamiento de nuestras escuelas. Trump quiere cerrar el Departamento de Educación, eliminando las Becas Pell y muchas otras,” the ad explains: “Joe Heck voted in Washington to CUT Pell Grants, essential assistance for 35,000 college students. He opposed a plan to increase funding for our schools. Trump wants to shut down the Department of Education, eliminating Pell Grants and many others.” (See the full Spanish transcript and English translation below.)

“Just as Nevadans are learning how Donald Trump and Joe Heck think alike on immigration and other issues, it’s time voters know where Joe Heck and Donald Trump really stand on education,” Sáenz said. “Latino voters have the power to stop Trump and Heck by electing champions in Hillary Clinton and Catherine Cortez Masto.”

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Visuals:

Trash receptacle with what appear to be campaign fliers of Heck and Trump pasted on the side. As the spot progresses, college mortarboards are thrown into the trash can, until the receptacle is filled to overflowing. 

Title: HECK VOTED TO CUT PELL GRANTS

(SPANISH:

Heck votó para recortar las becas Pell)

[House Vote 277, 4/15/11; House Budget Committee, 4/5/11] [White House Report, Republican Budget Resolutions: Same Failed Top-Down Economics, 3/18/15]

Title: 35,000

Title: Heck opposed a BI-PARTISAN PLAN

SPANISH: Heck se opuso a un plan bipartidario 

[Joe Heck on Ralston Live, 7/6/15]

Title: TRUMP WANTS TO SHUT DOWN THE DEPARTMENT OF EDUCATION

SPANISH: Trump quiere cerrar el Departamento de Educación [MSNBC Town Hall, 2/17/16]

Title: JOE HECK AND TRUMP DANGEROUS AGENDA FOR NEVADA.

SPANISH: Heck y Trump: COMPARTEN POLITICAS PELIGROSAS PARA NEVADA

Disclaimer: Paid for by SEIU COPE on behalf of iAmerica Action, iAmericaAction.org. Not authorized by any candidate or candidate's committee.

SPANISH: Pagado por SEIU COPE, en nombre de iAmerica Action, iAmericaaction.org. No autorizado por ningún candidato o comité de candidato.

Transcript (Spanish):

VO: Sobre la educación, Joe Heck y Donald Trump tienen una política peligrosa.

Joe Heck votó en Washington para recortar las becas Pell, una ayuda esencial para 35,000 estudiantes universitarios.

Se opuso a un plan para incrementar el financiamiento de nuestras escuelas.

Trump quiere cerrar el Departamento de Educación, eliminando las Becas Pell y muchas OTRAS.

Joe Heck y Trump comparten políticas peligrosas para Nevada.

SEIU COPE, en nombre de iAmerica Action, es responsable del contenidode este anuncio.

Translation (English):

VO: On education, Joe Heck and Donald Trump have a dangerous agenda.

Joe Heck voted in Washington to CUT Pell Grants - essential assistance for 35,000 college students.

He opposed a plan to increase funding for our schools.

Trump wants to shut down the Department of Education - eliminating Pell Grants and many OTHERS.

Joe Heck and Trump share a dangerous agenda for Nevada.

SEIU COPE on behalf of iAmerica Action, is responsible for the content of this advertising.

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