Brenda Jackson of Oakland, Calif., had 27 family members, friends and guests gathered at her home on Thanksgiving Day and -- during half-time of a football game -- she got half of them to sign up for the new health insurance coverage now available to millions thanks to the Affordable Care Act.
When Jackson turned off the TV during the Detroit/Green Bay game at least a few family members were initially upset, asking if she was going to go over "union business" again.
But this time Jackson was getting in their business, especially for anyone who was uninsured. Jackson made a presentation on the low-cost coverage available through their state's marketplace, Covered California, and through their state's version of Medicaid, called Medi-Cal.
"They were very interested," she said. "I know because I even did trivia questions afterwards to make sure they were paying attention."